Mid-Year Data Analysis Reveals Trend in Average Grant Amounts

Latest SPONSORIUM Report Shares Community Investment and Sponsorship Data Aggregated from Global Software
Aug 4, 2014 8:45 PM ET
The July SPONSORIUM Report is a Mid-Year review of actual data from the Community Investment and Sponsorship industries.

MONTREAL, August 4, 2014 /3BL Media/  – The mid-point of the year represents a time for review as companies around the world aim to understand their progress and make changes for the second half. The Community Investment and Sponsorship teams are no different and this month’s SPONSORIUM Report examines the facts, figures and trends of the first six months of 2014. One noticeable trend is the relative flat line in the overall average amounts that corporations have donated this year. Several focus areas such as support for the Disabled are up, while giving towards Community Events has decreased.

The infographic style Report, comprised of both Sponsorship and Community Investment editions, is published by SPONSORIUM International, the world’s first and leading Sponsorship and Community Investment management software provider. Topics vary each month, and the data examined at the end of July reviews figures and trends from the first half of this year. For instance, there is an increase of Health related activities (4%) and the average amount donated by brands to causes focused on the physically or mentally disabled was $31,588.

The SPONSORIUM Report publishes data and insights globally, as well as regionally for many countries/regions including the United States and Canada, Europe, Asia Pacific and the Middle East, to improve benchmarking ability in the Sponsorship and Community Investment industries.

Other highlights from the Report include that the Education sector is the largest by a significant margin in terms of volume of activities taking place. The PerforMind software also measures Return On Objectives (ROO) for brands (on a 1,000 point scale), and interestingly enough, Community Events activities scored highest against brand criteria for giving.

The July edition of the Report uses data collected from throughout the year – nearly 50,000 opportunities and partnerships in all taking place in 145 different countries. The data is collected from the PerforMind™ software, which over 250 brands around the world rely on to track and evaluate their own Sponsorship and Community Investment and activities.

“Year-end reports are important, but most brands can’t wait till the end of the year to find out how they did, so this report provides a head start,” said Seth Leeds, Editor of the SPONSORIUM Report.

The SPONSORIUM Report publishes monthly, and is available for free interactivity via the website www.SponsoriumReport.com or found in the Reports & Statistics area of the PerforMind™ software.


SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.