Finalists Named In Annual Sponsorium Awards, New Categories Revealed

ASICS, Alcoa, Emirates among the International Companies Active in Sponsorship and Community Investment to be Honored
Dec 10, 2014 7:50 PM ET
A selection of the trophies awarded to winners of last year's 2013 SPONSORIUM Awards.

MONTREAL, December 10, 2014 /3BL Media/ – Brands from the US, Canada, and eight other countries were announced today as Finalists in the annual SPONSORIUM Awards, now in their third year. The awards bring recognition to the global sponsorship and community investment industries

Two new categories of achievement have been added to the awards this year. One highlights brands with the Most Improved performance, and the other for Optimization. These new categories, similar to the original Top Brand category are measured exclusively by actual 2014 evaluation data that hundreds of eligible brands track through their own cloud-based PerforMind solution for Sponsorship, Community Investment and Philanthropy.

“SPONSORIUM is proud to raise the profile of companies around the world that are improving the quality of community life in their markets.  These brands belong to a distinct network that focuses on evaluation and deserve to be in the spotlight for creating and cultivating partnerships that meet the highest level of their strategic objectives,” said Paul Pednault, President and Founder of SPONSORIUM. 

Those with the highest average portfolio scores, most improved average score over last year, and highest level of optimization within their tool, all measured against their own specific objectives become Finalists in two disciplines, Sponsorship and Community Investment.

In alphabetical order per category, the Finalists are:




ASICS (Japan)

Alcoa (Brasil)

Braskem (Brasil)

Bi-Lo Holdings (US)

Carlsberg (Switzerland)

Hydro-Québec (Canada)

Lloyd’s Banking Group (UK)

SaskPower (Canada)

Loto-Québec (Canada)

UFA (Canada)

Publix (US)






Carlsberg (Switzerland)

Bi-Lo Holdings (US)

Mobiliar (Switzerland)

Tourisme Québec (Canada)

SIGA (Canada)

TransCanada (Canada)


These companies exemplify strategic use of the PerforMind tool taking it to new levels of efficiency in areas such as Sponsorship, Community Investment, Grants, Internal Communications: Citizens Financial Group (US), Emirates Airlines (UAE), HSBC (UK), Loto-Québec (Canada), Novartis (Canada), Veikkaus (Finland), Voya Financial (US).

Several companies from the pool of Finalists could become repeat winners, having taken home trophies at the 2013 Awards. PerforMind users though, are all able to pinpoint and therefore improve the details of their sponsorships and donations, meaning many other companies are jockeying for position to be listed among the finalists and winners.

The actual winners will be announced at a gala dinner this coming February at the SPONSORIUM International Conference, an invitation only event.

“We look forward to celebrating the significant achievements of these brands, as they set the global standard in sponsorship and community investment evaluation,” said Mr. Pednault.

SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.