Annual SPONSORIUM Awards Honors Brands with Highest Sponsorship and Community Investment Performance

Awards Program Acknowledges Companies Such as Alcoa, Voya, and Lloyd’s, Active in Sponsorship and Community Investment
Feb 10, 2015 9:00 AM ET
Congratulations SPONSORIUM Award winners: (l to r) Carlsberg, Lloyd's Banking Group, Alcoa, Sponsorium Founder Paul Pednault, Alcoa, Bi-Lo Holdings, Voya, moderator Niklas Birgetz

MONTREAL & MIAMI, February 10, 2015 /3BL Media/ – SPONSORIUM International, the leading sponsorship and community investment management software provider, has revealed the winners of its annual SPONSORIUM Awards, which celebrates the statistical performance of  sponsorship campaigns across all sectors - Sport, Culture, Entertainment, Media and Corporate Responsibility – and honors companies from around the world who are improving the quality of community life in their local markets and globally.

Held at a dinner gala in Miami, last night’s SPONSORIUM Awards has become a highlight of SPONSORIUM’s annual international conference. This is an invitation-only event which brings together brands, agencies and media to share collective knowledge and data from their industry. The opportunity to bestow a prestigious recognition to companies in the Sponsorship and Community Investment industry who excel in cultivating partnerships that meet the highest level of their strategic objectives is a natural.

Top honors for achievement in Sponsorship were awarded to:

  • Lloyd’s Banking Group (UK)
  • Publix (US)

Top honors for achievement in Community Investment were awarded to:

  • Alcoa (Brazil)
  • Bi-Lo Holdings (US)

A new category, Most Improved, was introduced this year with the award going to:

  • Carlsberg (Switzerland) – Sponsorship
  • Bi-Lo Holdings (US) – Community Investment

SPONSORIUM also introduced the Optimization Award, recognizing the brand with the best overall use of its PerforMind solution. The inaugural winner is:

  • Voya Financial (US)

“The SPONSORIUM Awards are all about evaluation. The award acknowledges the rigor and ultimate successful path of companies which have set the highest marks in global sponsorship and community investment measurement,” said Paul Pednault, Founder and President of SPONSORIUM. “These Awards are the only one in all of sponsorship and community investment judged solely by the performance data of the participants themselves, against their own criteria.”

The winners were selected based on actual 2014 data that measured performance within these industries, rather than a potentially inconsistent voting system. Over 250 companies were eligible having tracked their sponsorships and community investments with the cloud-based PerforMind software. Those with the highest average portfolio scores measured against their specific objectives became Finalists in two disciplines, Sponsorship and Community Investment.

The complete list of Finalists includes:


  • ASICS (Japan)
  • Braskem (Brasil)
  • Carlsberg (Switzerland)
  • Lloyd’s Banking Group (UK)
  • Loto-Québec (Canada)

  • Publix (US)


  • Instituto Alcoa (Brasil)
  • Bi-Lo Holdings (US)
  • Hydro-Québec (Canada)
  • Sask Power (Canada)
  • UFA (Canada)


  • Carlsberg (Switzerland)
  • Mobiliar (Switzerland)
  • SIGA (Canada)


  • Bi-Lo Holdings (US)
  • Tourisme Québec (Canada)
  • TransCanada (Canada)


  • Citizens Financial Group (US)
  • Emirates Airlines (UAE)
  • HSBC (UK)
  • Loto-Québec (Canada)
  • Novartis (Canada)
  • Veikkaus (Finland)
  • Voya Financial (US)


SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 2002.