Growing Internal Investment at SPONSORIUM as Business Expands

Rob Mitchell Appointed Vice President, Sales & Partnerships, EMEA
Jan 29, 2015 9:00 AM ET
Rob Mitchell appointed Vice President Sales and Partnerships, EMEA at SPONSORIUM.

January 29, 2015 /3BL Media/ - Rob Mitchell, the former Head of Sponsorship at the Leo Burnett Group, has been appointed Vice President, Sales & Partnerships, EMEA at Sponsorium, the leading sponsorship and community investment management software provider.

Mitchell's appointment follows the news that Mark Cornish has moved to the new position of Vice President, Alliances & Educational Services at Sponsorium.

The two appointments signify the continued investment by Sponsorium as the business grows.  Sponsorium are a team of sponsorship and CSR specialists who offer a unique software solution, helping brands to manage their sponsorship opportunities, curate all the different measurement criteria and improve reporting and decision-making through their PerforMindsoftware, the leading Cloud solution for sponsorships, events and community investments.

Rob Mitchell joins Sponsorium after a period of consultancy, and he retains his roles as a Board Director of the European Sponsorship Association and Brand Activation council member of the Direct Marketing Association.  Rob has held Head of Sponsorship roles at the Leo Burnett Group, and AB InBev, and has worked with brands such as McDonald's, Nestlé, Heineken, Stella Artois,, Fiat, Scottish Widows and Baltika Breweries in Russia working on sport, film, music and community projects.

Talking about his new appointment, Rob Mitchell said, "This is a really exciting time for brands investing in sponsorship, partnerships and CSR, but making the right selection can be difficult, not to mention the complexity of harnessing all the different measurement techniques and methodologies derived through multi-discipline campaigns.  Sponsorium offers a fantastic and flexible software solution to help brands and the overall reporting of their activities .  I'm excited about the opportunity to work with the world's leading brands, helping build value by creating efficiencies and operating more effectively."

Paul Pednault, Founder of Sponsorium, commented, "We are delighted to welcome Rob into the business and further develop our business across Europe, the Middle-East, Africa and India.  Sponsorium continues to grow throughout the world as clients use our PerforMind software helping them make better decisions in the selection, delivery and analysis of their sponsorship campaigns."

SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.