Levi’s Wellthread Takes on Responsibility from Start to Finish

Nov 18, 2013 10:15 AM ET

Posted on Cone's Prove Your Purpose

Levi's is no stranger to the CSR journey. From its "Water<Less" collection, which reduces water usage in manufacturing by an average of 28 percent, to its "A Care Tag for Our Planet" tag, which urges consumers to donate clothing to Goodwill, the retailer has often pioneered new approaches to lessen its environmental footprint. Its latest move is another bold step in product innovation to address both its environmental and social impact.

Levi's just announced a new approach - the Dockers® Wellthread process for responsible sourcing, combining sustainable design and environmental practices with an emphasis on durable materials and supporting the well-being of the workers who make the garments.

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