Kimberly-Clark Among the First to Join WWF's New Forests Forward Program

Jun 14, 2021 11:05 AM ET
Campaign: Forest Footprint

June 14, 2021 /3BL Media/ - As Kimberly-Clark works to provide the essential products its consumers need to care for themselves and their families, it is committed to doing so in a manner that cares for the world’s forests and the diversity of life they support.

Last week Kimberly-Clark became one of the first companies to join World Wildlife Fund’s new Forests Forward program. The program engages with companies and other stakeholders around the globe to deliver nature-based strategies for forests and realize meaningful, long-term benefits for nature, climate, and people. Forests Forward aims to help participating companies gain a better understanding of how to mitigate sourcing, climate, and social risks and achieve their business and sustainability goals.

“Forests are more than the trees they contain, and not all forests are created equal in terms of the carbon and biodiversity benefits they provide,” said David Chaffin, Ph.D., Global Responsible Materials Sourcing Lead at Kimberly-Clark. “As the world faces the twin climate and biodiversity crises, we welcome the opportunity to collaborate with WWF and like-minded companies ready to take leadership action on climate, biodiversity, and Indigenous rights through their forest sourcing practices.”

Kimberly-Clark is committed to reducing its natural forest footprint by 50% while unlocking the power of the world’s forests to help solve the climate and biodiversity crises. The company is working toward two key goals:

  • Reducing by 50% its use of natural forest fibers by 2025 (over a 2011 base year)
  • Sourcing 90% of its tissue fibers from environmentally preferred fiber sources by 2025 

“We’ve partnered with WWF for more than a decade in our work to protect forest ecosystems and create a more resilient supply chain,” said Chaffin. “The Forests Forward program will build on our past successes as we work together to meet the new and increasing challenges facing forests and people in the decade ahead.”

Read more about the new Forests Forward program here.

To learn more about Kimberly-Clark’s 2030 ambitions, visit