KFC France Raises More than $300,000 for WHR

Jan 24, 2014 9:00 AM ET

From soccer to champagne, KFC France staged a dynamic 2013 World Hunger Relief (WHR) effort that will send more than US$321,292 to school canteens in Cambodia on behalf of the United Nations World Food Programme (WFP).  

During the first week of the campaign, all KFC France equity and franchise stores donated 15 euro centimes per transaction to the World Food Programme. "We are particularly proud that all our franchisees support the WFP and that they motivate their teams around this important cause," said Ivan Schofield, GM Western Europe, KFC. 

The top-earning store in terms of customer fundraising efforts, KFC Bagneux, brought in more than US$7,800. KFC Clamart was second, raising more than US$3,400. KFC associates found creative ways to raise funds outside the restaurants as well. One of its most anticipated events was the second annual employee soccer tournament, which drew more than 200 participants from KFC restaurants across the country for a day of competition. 

At another event, Champagne & Tenders, suppliers, RSC associates and franchisees had an opportunity to hear from WFP leaders about the real-world impact of WHR donations. Finally, on World Food Day, RSC associates joined restaurant team members in-store for a big fundraising finish. 

Congratulations to KFC France for demonstrating their Huge Hearts and commitment to moving from Hunger to Hope! 

For more information, visit www.hungertohope.com.