Green Products Take the Stage
For years, environmentally friendly products have played second fiddle to traditional merchandise: cordoned off in a special section of the store, relegated to a certain part of the website and treated as an atypical purchase. Now, green products are finally ready for their big break.
As Amanda Hess from GOOD reports, a new company is ready to give green products their fair share of the Hollywood spotlight. Green Product Placement is the brainchild of Beth Bell and Lisa Dietrich, who are striving to place sustainable, charitable, organic and local products in major TV and movie productions.