Good News for Companies that Support a Cause During the Holidays

Dec 23, 2011 12:00 PM ET

Good news for companies that support a cause during the holidays! CBS WBZ Radio interviewed Cone Communications' own executive vice president of cause branding and nonprofit marketing, Craig Bida, to reveal that consumers are shopping with a cause in mind. In fact, 91 percent of consumers state they would buy a product associated with a cause, and 62 percent say they already have.

To listen to the full interview, click here.