Good News for Companies that Support a Cause During the Holidays
Dec 23, 2011 12:00 PM ET
Good news for companies that support a cause during the holidays! CBS WBZ Radio interviewed Cone Communications' own executive vice president of cause branding and nonprofit marketing, Craig Bida, to reveal that consumers are shopping with a cause in mind. In fact, 91 percent of consumers state they would buy a product associated with a cause, and 62 percent say they already have.
To listen to the full interview, click here.
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