Four Strategies for Successful Employee Engagement: Lessons from Caesars CodeGreen

Feb 24, 2014 12:00 PM ET

Corporate Eco Forum: EcoInnovator Blog

At Caesars Entertainment Corporation (CEC), we set out to improve the company’s triple bottom line with our CodeGreen sustainability strategy. Since the inception of CodeGreen six years ago, employees at the property, regional, and enterprise-wide level have garnered nearly 90 certifications and awards for engagement, supply chain, water, energy, and overall programs. It is their commitment to CodeGreen that has allowed us to achieve our sustainability goals and make great strides towards our long-term targets. 

We are proud of our employees’ enthusiasm and commitment to CodeGreen. It has taken a lot of planning and hard work to earn this level of engagement, but it continues to be an incredibly rewarding process. To celebrate our accomplishment in this area, I’d like to share several strategies that have helped us get where we are today:

1. Establish engagement as a strategic pillar
2. Implement a steering-rowing structure
3. Foster grassroots participation
4. Embed incentives and recognition

These four strategies have led to innovative solutions and positive social, environmental, and financial outcomes for the company. 

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