A Cleaner Home and a Cleaner Planet Are the Hallmarks of Mohawk's Eco-friendly EverStrand Line in 2021

Apr 20, 2021 3:00 PM ET

CALHOUN, Ga., April 20, 2021 /3BL Media/ — Mohawk is refreshing its stylish, environmentally-friendly EverStrand carpet line to make it even easier for retailers to provide homeowners with a solution for a cleaner home while contributing to a cleaner planet.

“Mohawk is giving our EverStrand and EverStrand Soft Appeal product lines a bit of a facelift in 2021,” said Denise Silbert, vice president of marketing, soft surface. “We are making the series look and feel more relevant in order to help our retail partners build a stronger connection with today’s growing consumer base.”

With consumers, particularly millennials, preferring sustainable flooring options more than ever before, EverStrand allows homeowners to make a real difference.

“That’s because our polyester carpet features the highest quality PET fiber made from up to 100 percent recycled content including plastic bottles, a sustainable source that most consumers use every single day,” explained Jamie Welborn, vice president of product management, soft surface. “These bottles are recycled daily, with billions recycled annually, through our Continuum process. Since we started Continuum, we have recycled more than 50 billion bottles. This patented process allows us to help keep plastics out of oceans, waterways and natural environments.”

While EverStrand contributes to a cleaner planet, it also offers additional advantages for busy families: timeless style made from the highest quality PET fiber that is easy to clean. The stain and soil protection of EasyClean protects EverStrand carpets from spills and makes them simple to clean, keeping carpets looking newer, longer. Additionally, EverStrand Soft Appeal provides enhanced softness and ForeverFresh odor-reducing technology.

“This slight re-positioning elevates the brand and product benefits, in keeping with our strategy, while using our process, Continuum, as a primary reason to believe this promise,” continued Silbert. “We are focusing more on the benefits that the process and innovations bring to consumers. For instance, a reduced cleanup time and simplified maintenance means families can spend more time making memorable moments and less time worrying about their floors. Plus, they can still feel good knowing they’ve selected an environmentally conscious carpet option.”

Retailers will be able to promote 19 exciting new introductions and refreshed messaging with updated EverStrand displays, including expanded merchandising for new Berber looks, giving them the most complete and diverse polyester offering in the industry.

On average, 63 reclaimed high-quality plastic bottles go into each square yard of EverStrand carpet. In 2020 alone, Mohawk recycled about six billion plastic bottles—enough to wrap around Earth almost 30 times.

The full EverStrand line holds third-party certifications that illustrate Mohawk’s leadership in product transparency and commitment to manufacturing flooring that helps contribute to healthy spaces. EverStrand and EverStrand Soft Appeal recently achieved the rigorous Declare Red List-free status certification from the International Living Future Institute (ILFI), as well as a Health Product Declaration (HPD) from the Health Product Declaration Collaborative.

For more information on EverStrand, visit MohawkToday.com or speak to your local Mohawk sales representative.

About Mohawk

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.


Melissa Stocks



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