Chipotle Wins Big at the GRAMMY's
Where this year's Super Bowl lacked in issue-focused ads, a spot from Chipotle made up for it just a week later at the GRAMMY Awards. The two-minute ad, originally released online and in movie theatres, featured a Willie Nelson cover of a Coldplay song, and although it aired during a commercial break, it left many saying it was the best musical performance of the evening.
Chipotle's primetime spot may have sparked conversations about an important issue, but it's more than just a powerful commercial. For every 99-cent download of Willie Nelson's "The Scientist" cover, 60 cents will be donated to Chipotle's Cultivate Foundation to create a more sustainable and equitable food future. Perhaps that deserves an award.
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