Why Smart Leaders Care What Consumers Think About Brand ESG
Businesses continue to invest millions in building out their environmental, social and governance (ESG) strategies and assessing progress against the frameworks they've set. But many businesses aren't evaluating whether their end consumers recognize these efforts.
As more and more consumers seek out brands that align with their values, it’s vital for companies to not only make sure they’re doing the right thing, but also that they’re effectively communicating it. In this series sponsored by Glow, we’ll take a closer look at consumer perception around brand ESG performance, why brands should care what consumers think about their ESG efforts, and how they can leverage consumer insights to drive decision-making.
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