Tetra Pak Index

The Tetra Pak Index is an annual report focused on providing insights into the global trends and opportunities shaping the future of the food and drink industry.

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Research, Reports & Publications

Digitally Savvy Consumers
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Research, Reports & Publications

Tetra Pak Index: The Connected Consumer Insights & Opportunities
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

Research, Reports & Publications

Top 10 Insights - The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer. This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Research, Reports & Publications

Tetra Pak Index 2017 "Connected Consumers"
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Research, Reports & Publications

Brands Should Increasingly Target Connected ‘Super Leaders’ to Thrive in a Digital, Information-saturated World
Super Leaders – a newly-defined digital community of early adopters and brand amplifiers – are now the most influential group in building, or eroding, brand preference, according to the Tetra Pak Index 2017. Companies that fail to engage with Super Leaders in the right way risk missing the opportunity to harness their influence and help them build their business.

More from Tetra Pak

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  3. Carton Council
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  4. 2022 Tetra Pak Sustainability Report
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  5. Recycling
    Tetra Pak works closely with 160 partners in 70 countries around the world on improving recycling, using a market by market approach.
  6. Biodiversity
    A one litre Tetra Pak carton package is mostly made of paperboard (70%). When responsibly sourced, plant-based materials are renewable. They can be...
  7. Tetra Pak Index 2020
    The Tetra Pak Index is an annual report that identifies consumer trends that are driving growth opportunities for food and drink manufacturers around...
  8. Circular Economy
    Our position on circularity is built around renewable and recyclable materials, responsible sourcing and doing more with less. Above all, our...
  9. Dairy Transformation
    Tetra Pak, together with Lund University’s School of Economics and Management, has been investigating the global trends affecting the Dairy Industry...
  10. COVID-19
    Corporate communication regarding the 2020 world context.