Tetra Pak Index 2017 "Connected Consumers"
Dennis Jönsson, President and CEO of Tetra Pak Group, shares his thoughts on the latest Tetra Pak Index’
Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.
This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.
The report is based on research across 57 markets with 70,000 consumers, plus “deep dive” qualitative quantitative surveys to gain rich insights into online behaviour, customer journeys and what, how and why content is shared online.
Find out: how mobile is shaping the online conversation, and the markets that are setting the pace; the most influential marketing channels, and how to leverage them; which connected consumers to focus on, and how to develop relevant content that fosters and builds advocacy.
Read more on The Connected Consumer