The Purple Purse
A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.
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Philanthropy
Nearly 200 nonprofits stepped up as part of The Allstate Foundation Purple Purse® Challenge to raise $3.75 million through online public donations and Allstate Foundation grants for domestic violence survivors around the country. The effort coincided with National Domestic Violence Awareness Month in October, a key fundraising time for domestic violence programs.
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