M·A·C VIVA GLAM

M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million USD since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Winnie Harlow, Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales supporting healthy futures and equal rights for women, girls, and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe.

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Videos from this campaign

Three images of lipsticks being applied to lips and swatched on a hand.
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Content from this campaign

Diversity & Inclusion

MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year
M·A·C Cosmetics is proud to announce the recipient of the 2023/24 M·A·C Cosmetics Equal Futures Scholarship for BA Fashion at globally renowned art and design institution Central Saint Martins, London.

Philanthropy & Cause Initiatives

MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission
Meet M·A·Cximal Silky Matte VIVA GLAM Lipstick – the lipstick that still gives back 100%, but even better! We have refreshed the existing VIVA GLAM lipsticks that you know and love, and added a new shade to expand M·A·C VIVA GLAM’s fundraising efforts.

Philanthropy & Cause Initiatives

MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin
M·A·C Cosmetics Germany was proud to sponsor and be the official partner of the 27th annual Operngala in Berlin.

Philanthropy & Cause Initiatives

MAC Gives Back for World AIDS Day Global Volunteer Initiative
Each year in early December, M·A·C Cosmetics corporate employees step away from their computers, and M·A·C Artists put down their makeup brushes, to give back to nonprofit organizations in honour of World AIDS Day (December 1st).

Philanthropy & Cause Initiatives

MAC Cosmetics and Community Healthcare Network Partner for HIV Testing Activation on World AIDS Day
On Friday, December 1st, M·A·C Cosmetics was proud to partner with nonprofit organization Community Healthcare Network (CHN) on an HIV testing activation in New York City to encourage the community to “know your status” in honour of World AIDS Day.

Philanthropy & Cause Initiatives

MAC Cosmetics Commits £1 Million to Charity in Celebration of VIVA GLAM’s 30th Anniversary
M·A·C Cosmetics has announced a remarkable £1 million donation to various charities in the UK and Ireland.

Philanthropy & Cause Initiatives

MAC Cosmetics Honors World AIDS Day
In recognition of World AIDS Day on December 1, M·A·C Cosmetics invites its global community to join the fight to end HIV/AIDS by getting the lipstick that gives back 100% to charities helping people impacted by the epidemic.

Events, Media & Communications

MAC UK & Ireland Sponsors 14th Annual Red Run in London
M·A·C Cosmetics UK & Ireland was proud to participate as a Platinum Sponsor in this year’s Red Run in London, helping to raise over £230K+!

Diversity & Inclusion

MAC Cosmetics USA Sponsors Come Out With Pride Orlando
M·A·C Cosmetics USA was a proud silver level sponsor of this year’s “Come Out With Pride Orlando” celebration, which took place on Saturday, October 21st.

Philanthropy & Cause Initiatives

MAC Cosmetics Aims To Inspire the Next Generation of Trans Makeup Artists
Through its 29-year-old Viva Glam philanthropic program, MAC Cosmetics has a new initiative focused on educating and inspiring the next generation of trans makeup artists.
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More from M·A·C Cosmetics

  1. M·A·C VIVA GLAM
    M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million USD since its inception in 1994, exclusively through the sale of M·A·C...