M·A·C VIVA GLAM

M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million USD since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Winnie Harlow, Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales supporting healthy futures and equal rights for women, girls, and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe.

Learn more

Videos from this campaign

Three images of lipsticks being applied to lips and swatched on a hand.
video thumbnail of Bradley Miller
Person smiling
headshot of speaker

Content from this campaign

Events, Media & Communications

Everyday Is World AIDS Day at M·A·C Cosmetics
To mark the 40th anniversary of the first AIDS related death in the UK, ITN Productions partnered with the British HIV Association, Elton John AIDS Foundation and Terrence Higgins Trust to produce a program titled “HIV at 40.”

Social Impact & Volunteering

M·A·C Cosmetics, Fashion Designer Gareth Pugh and Writer/Director Carson McColl Host London Vigil Marking 40 Years Since the Discovery of AIDS
In honor of World AIDS Day, M·A·C Cosmetics, fashion designer Gareth Pugh and writer/director Carson McColl, organized a candlelight vigil at Carnaby Street in London to honor the millions of people around the world who have died from AIDS.

Philanthropy & Cause Initiatives

M·A·C's VIVA GLAM x Keith Haring Lipsticks Are a '90s Club-Kid Dream
When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44.

Philanthropy & Cause Initiatives

M·A·C Cosmetics Marks 27 Years of Giving Back 100% With Newest Campaign, VIVA GLAM x Keith Haring
Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 globally to support healthy futures and equal rights for all.
MAC logo

More from M·A·C Cosmetics

  1. M·A·C VIVA GLAM
    M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million USD since its inception in 1994, exclusively through the sale of M·A·C...