M·A·C Cosmetics’ charitable campaign, VIVA GLAM, has raised over $500 million USD since its inception in 1994, exclusively through the sale of M·A·C VIVA GLAM lip products. Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Winnie Harlow, Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales supporting healthy futures and equal rights for women, girls, and the LGBTQ+ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the sale of VIVA GLAM products has funded more than 1,800 organizations around the globe.

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Content from this campaign

MAC Cosmetics UK & Ireland Donates £50,000 to Micro Rainbow To Support LGBTQ+ Asylum Seekers and Refugees
June 8, 2022 /3BL Media/ - In honor of Pride, M·A·C Cosmetics is donating £50,000 to support Micro Rainbow purchase a safe house in the UK for LGBTQ+ asylum seekers and refugees fleeing persecution. The donation is funded from M·A·C Cosmetics’ long-standing VIVA GLAM campaign, which was created in 1994 and sees 100% of the sales, less VAT, of all VIVA GLAM Lipsticks in the UK and...
Jun 8, 2022 9:25 AM ET
MAC Cosmetics' Charitable Donation Supports Unicef's HIV Prevention and Treatment Programs
MAC Cosmetics, your go-to brand for flattering red lipstick and buzzy...
May 5, 2022 11:30 AM ET
UNICEF and MAC Viva Glam Boost Efforts to Fight HIV/AIDS
AIDS remains the leading cause of death of women of reproductive age. Strengthening a 19-year partnership with UNICEF, MAC Viva Glam is donating $1.5 million to the organization’s work that helps women and children. They have ramped up efforts to continue to help reduce the transmission of HIV from mothers to babies and the stigma associated with the disease. ...
May 2, 2022 12:30 PM ET
MAC VIVA GLAM Honors Mother's Day With New $1,500,000 USD Donation to UNICEF's Work Aiding Women and Children
April 28, 2022 /3BL Media/ - In honour of Mother’s Day on May 8, MAC Cosmetics is proud to announce that its philanthropic Lipstick campaign, MAC VIVA GLAM,...
Apr 28, 2022 1:00 PM ET
MAC Cosmetics Drops Its First-Ever NFTs With the Keith Haring Foundation
MAC Cosmetics is foraying into the metaverse with its first-ever NFT collection created in partnership with the Keith Haring Foundation....
Apr 19, 2022 1:05 PM ET