This New Year, millions of Americans have once again committed to a fresh batch of resolutions, though it is statistically proven that most will not stick for more than a couple of weeks. While that fall-off is currently beginning for many, Taco Bell is announcing its set of New Year’s “commitments” that the brand will follow through on in 2019, and beyond. “We decided to scratch the idea of New Year’s resolutions and instead make New Year’s commitments,” said Julie Masino, President of North America at Taco Bell. “From simplifying our ingredients while improving food quality, to creating more new jobs, to improving our recycling efforts, these are just some of our promises to keep doing even better and being even better, and they are promises that we know we will keep.”