Astellas Pharma recently marked the company’s sixth annual Changing Tomorrow Day—a global volunteer service initiative—with employees lending their time to more than six community-based organizations around Chicagoland and Los Angeles. Volunteers also observed a moment of silence with local firefighters and first responders in memory of 9/11.

John Kiker’s pro bono story began on September 11, 2001.

John was serving as the Vice President of Marketing Communications for United Airlines at the time of the attacks. His responsibilities included leading a crisis communications team – and coordinating its work with the airline’s humanitarian, operational, and investigative teams – in the event of an accident or other emergency. The communications effort undertaken by his team in the wake of the 9/11 attacks has been cited as being among the most compassionate and comprehensive in the history of the industry.

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The Beverage Industry Environmental Roundtable (BIER) recognizes that energy management equals cost savings and has therefore released an Energy Management Guidance section to their website. This Guidance was developed ‘by Energy Managers for Energy Managers’ and further reinforces the Beverage Sector’s leadership on sustainability and commitment to sharing practical knowledge and expertise in support of all sectors.

The UPS Foundation, the philanthropic arm of UPS® (NYSE: UPS) is working with the United Nations High Commissioner for Refugees (UNHCR) and the World Food Programme (WFP) to provide critical relief shipments to thousands of refugees in Greece and along the Former Yugoslav Republic of Macedonia border.

For any sized company, stepping into an emerging market is tempting and can offer many open-ended opportunities.