In celebration of Pro Bono Week, Taproot Foundation announces that the 2015 standard for the value of pro bono service has increased 25% to $150 per hour. The $150 valuation defines the average, per hour value of time donated by business professionals to nonprofit organizations through pro bono services including expertise in marketing, strategic planning, HR, and IT. This study was developed in partnership with CECP, a coalition of 150 CEOs of the world’s largest companies focused on societal engagement, and is based on an analysis of data included in the 2015 Salary Guides produced annually by professional staffing firm Robert Half.