Many environmental management programs offer people incentives to engage in conservation activities. But these activities, carried out on a local level, often are difficult to monitor. Are people inclined to cheat to get the incentives? Research led by Rohit Jindal of the MacEwan University Business School in Edmonton, Alberta and Erb Institute Faculty Director Joe Árvai set out to answer this question. Their research, entitled “To Cheat or Not? Results From Behavioral Experiments on Self-monitoring in Vietnam,” by Rohit Jindal, Joe Arvai, Delia Catacutan and Dam Viet Bac was published in Strategic Behavior and the Environment.