Relationships between environmental groups and businesses were not ‘normal’ when I came to Midland, Michigan in 1988 to start my career at The Dow Chemical Company. At best, there were periods of détente, interrupted by conflict, much of which took place in the courtroom or with the media. Had someone suggested that we could find a way to collaborate with environmentalists for mutual benefit, they would have been laughed from the conference room. ‘Tolerate’ was the best we could imagine then. That changed with the Michigan Source Reduction Initiative (MSRI) that launched Dow into a collaborative approach and opened eyes and minds to both the need and power of business to help the world achieve sustainable development.