The landscape of reporting standards, guidelines, ratings, rankings, indexes can become dizzying very quickly. The ecosystem of companies measuring and reporting on how they are a force for good in society is alive and well. The nuts and bolts of how companies accomplish reporting can be a major operational challenge, not to mention the resource investment. How will companies’ tough choices on where to focus their efforts change over the years? A counter-balance to ratings and rankings is improvements to how a company reports and measures itself, such as through a Strategic Scorecard.