In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.

Keep America Beautiful, the nation’s leading nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, today announced that Noah Ullman has been named the organization’s new Chief Marketing Officer and Digital Transformation Lead.

How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.

The Bellona Foundation and Carnival Corporation & plc, the world’s largest cruise company with nine global cruise line brands, have signed an agreement of cooperation where the parties agree to work together to continue improving environmental and sustainability impact. The newly formed cooperation is based on the two parties’ shared vision of an even more sustainable cruise industry in a future zero emission society.

Property developer Canary Wharf has been a sustainability reporter since 1987. We spoke to Martin Gettings, Group Head of Sustainability at Canary Wharf, who told GRI that they use sustainability reporting to prioritize and focus on both reporting and action, and to "inspire our people, peers and partners to come together to make sustainability real."

Though they far outnumber men studying on college campuses, research shows that women are less likely than men to get meaningful advice and mentoring over the course of their school and professional careers.

Alessandro Bianciardi wanted to help get fresh water to communities that needed it the most -- rural farmers in areas that were hardest hit by climate change-induced drought. So when he and his team of engineers and designers at the company Planet set out to create a more affordable, scalable and radically sustainable solar still, they went right to the source of the most effective R&D process they knew of -- nature itself.

Antea Group announces that Richard Crowther, Senior Consultant based in Atlanta, has been appointed to lead the company’s Food & Beverage segment.