A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Emerging technologies are rapidly changing how companies prevent pollution, keep employees safe and set sustainability goals, according to a report published today by the National Association for Environment, Health and Safety, and Sustainability (EHS&S) Management (NAEM).

Amidst rising deforestation rates, many companies have committed to eliminating deforestation from key commodity supply chains. As of June 2018, 473 companies globally committed to curbing deforestation in supply chains linked to palm oil, soy, timber and pulp, and cattle.

People are the essential ingredient of our success. Fostering opportunity for our customers, associates, and suppliers, keeping our associates safe and healthy, and supporting the well-being of children, families, and the communities we call home, lie at the heart of our belief in what a better tomorrow can be.

Last week, I sat on a panel with Bank of America Vice Chairman Anne Finucane and Goldman Sachs Managing Director Dina Powell to discuss the state of gender equality in the workplace at Bloomberg’s annual ‘The Year Ahead Davos’. Our conversation focused on the financial imperative for representation across organizations – from the trading floor to the boardroom – and the key trends driving the evolution of equality. Following our productive discussion, I came away with four major factors catalyzing this change:

This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you'll get to know our winners, and what they've accomplished.

On November 8th, the JetBlue Foundation awarded $135,000 in grants to STEM education programs in Puerto Rico to aid long-term post-hurricane recovery in celebration of National STEM Day. The JetBlue Foundation, in its continued commitment to Puerto Rico, awarded grants to organizations that are investing in the island’s future and placing aviation and STEM top-of-mind as career choices for students. JetBlue started service 16 years ago, and is the largest carrier on the island with San Juan being one of JetBlue’s six Focus Cities.

The grant recipients included Ciencia Puerto Rico, EcoExploratorio, Inter American University of Puerto Rico and Puerto Rico Aviation Maintenance Institute.

HPRC has prepared a guide to inform plastics recyclers and processors about the common streams of plastic waste generated in clinical settings.