Agri Info Design’s app, AgriBus-NAVI, is a simple GPS guidance system to mount on agricultural machinery, allowing farmers to create straight and evenly spaced plow lines on large land plots. Farmers who operate large machinery often struggle to navigate efficiently, leading to excessive fertilizer and pesticide use and wasted seeding. Through the use of this technology, Agri Info Design is laying the groundwork for “cloud farming” and enhanced agricultural productivity. Founder and CEO Yasuyuki Hamada shares his thoughts on how building IT systems for farming can create greater empathy between farmers and consumers and lead to the production of more nutritious crops.