Stunts have long been in marketers’ playbooks as a way to grab consumers’ attention and highlight a specific product or service. Recently however, we’ve seen an influx of cause-related stunts– from 2 Chainz’s pink Trap House to KIND’s giant pile of sugar in downtown New York City. This week, New Yorkers witnessed a stunt, which took advantage of the large city stage and a particular moment in time, bringing an underrepresented issue to light and sparking conversation with a broad audience.

The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) has announced that the CleanEffects™ whole home air cleaner from Trane®, a leading global provider of indoor comfort solutions and a brand of Ingersoll Rand, is the first whole home air cleaning system to earn its asthma & allergy friendly® Certification Program mark.

For the 11th year, the Dave Thomas Foundation for Adoption surveyed the nation’s employers in search of those with the best adoption benefits. The Foundation compares financial reimbursement and paid leave given to new adoptive parents. This year, there is a new company atop the list.

Dan Amos has been chief executive officer for Aflac for more than 26 years. In fact, he is the second longest tenured CEO at the same company in the Fortune 200, behind only Warren Buffett. Over 26 years Dan has learned a few things about leadership, managing risk and why it is important to treat employees with respect and dignity.

When it comes to personal hygiene, handwashing is one of the most important steps in preventing the spread of pathogens and cross-contamination.

Microsoft President Brad Smith has joined our already exciting line-up of plenary speakers at the BSR Conference 2017, and we want you to be there! We have extended our best registration rate deadline for BSR17. You can still save up to US$350, but it won’t last long—rates will increase this Friday.

Weatherford considers material Environmental, Social, and Governance (ESG) issues to be those which pose the greatest potential risk to our business, and are important to our key stakeholders including our employees, customers, and shareholders. In 2016, we strengthened our existing process for assessing materiality by canvassing a broader range of internal and external stakeholders and extending sustainability issues across the whole value chain.

Working in unison with our stakeholders, we can really make a meaningful difference – multiplying our positive impacts both now and into the future.

The Monarch butterfly and its multigenerational migration is truly a wonder of nature. Already, those butterflies born up in Canada and the northern U.S. are making their way down to central Mexico, where they will arrive in November. Their flightpath gets funneled through Central Texas. No single butterfly makes the whole round trip – the Monarchs I will soon see are at least four generations removed from those who started their journey in their pine-oak winter home in the highlands on the border between Michoacan and the State of Mexico. This home is a World Heritage Site and was only rediscovered by scientists in 1975.