Fair Trade USA, the leading certifier of Fair Trade products in North America, in collaboration with the Sustainable Coffee Challenge, announces a group of joint commitments with major partners deeply committed to sustainable coffee sourcing and improved farmer livelihoods. This announcement from Target, Chartwells Higher Ed, UCLA, Bon Appetit Management Company, Atlas Coffee Roasters, and the Sustainable Purchasing Leadership Council comes at a pivotal moment for coffee farmers around the world who have been struggling with low C-Market prices. The unstable coffee market has millions of producers looking for the price assurances and community development funds provided by the Fair Trade model.