The invention, called “My Special Aflac Duck,” was named one of Time Magazine’s best inventions of 2018, and it’s easy to see why, as kids rapidly grow attached to them. “We consider the duck a social robot,” inventor Aaron J. Horowitz said. “He is a constant companion for kids that can really share in the experience that they are having, and can give them a better tool to communicate how they feel.” The duck responds to the touch of a child’s hands, and can even indicate that it’s being tickled, quacking rapidly when it’s tickled under its wings.