For sustainability initiatives in food retail, do the largest hurdles lie in the supply chain, or within the walls of corporate headquarters? As sustainability becomes a bigger priority for food producers and retailers, more and more companies are forming sustainability teams to push toward a new food economy through supply chain transformation. After a summer working on case studies with Environmental Defense Fund’s corporate partners, I discovered that the keys to success for sustainability initiatives were not necessarily costly technologies, but rather rethinking internal strategy and organizational design.