57% Increase in Community Investment Activities Since Last World Cup

57% Increase in Community Investment Activities Since Last World Cup

Latest SPONSORIUM Report Shares Community Investment and Sponsorship Data Aggregated from Software Used by Hundreds of Brands

Multimedia from this Release

Comparison of current year Community Investment data with that of 2010 and the last World Cup.

Wednesday, July 2, 2014 - 6:00pm

CONTENT: Press Release

MONTREAL, July 2, 2014 /3BL Media/ – As countries of the world focus their attention on the Brasil World Cup and the important causes taking place there, this month’s SPONSORIUM Report examines international highlights and Community Investment industry statistics taking place since 2010, the time of the last global football/soccer tournament. Volume of activities tracked by brands increased a whopping 57% since.

The infographic style Report, comprised of both Sponsorship and Community Investment editions, is published by SPONSORIUM International, the world’s first and leading Sponsorship and Community Investment management software provider. Topics vary each month, and the data examined at the end of June looks at country rankings and the trends that have emerged over the last four years. For instance, the country with the largest amount of activities this year was the United States, while highest average donation amounts requested of brands came from the Netherlands.

The SPONSORIUM Report publishes data and insights globally, as well as regionally for many countries/regions including the United States and Canada, Europe, Asia Pacific and the Middle East, to improve benchmarking ability in the Sponsorship and Community Investment industries.

Other highlights from the Report include a decrease in average amounts requested by $4,416 across the various Community Investment sectors. The PerforMind software also measures Return On Objectives (ROO) for brands (on a 1,000 point scale), and interestingly enough, Brasil is the country where activities scored highest.

The June edition of the Report uses data collected from throughout the previous four years – over 85,000 opportunities and partnerships in all taking place in 145 different countries. The data is collected from the PerforMind™ software, which over 250 brands around the world rely on to track and evaluate their own Sponsorship and Community Investment and activities.

"The World Cup is an engaging event around the globe, and it is enhanced by Sponsorship and Community Investment work of brands. The SPONSORIUM report provides these brands with valuable information and perspective on the work they do,” said Paul Pednault, Founder and President of SPONSORIUM.

“This month’s Report delves into an interesting crossroads – one where sport business meets head on with Community Investment, so brands can interact with data which they previously have not been able to examine,” said Seth Leeds, Editor of the SPONSORIUM Report.

The SPONSORIUM Report publishes monthly, and is available for free interactivity via the website www.SponsoriumReport.com or found in the Reports & Statistics area of the PerforMind™ software.

SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.


Seth Leeds
+1 (877) 776-6767