On a Friday afternoon, when many people were looking ahead to weekend plans, 31 Aflac employees gathered in a Columbus, Georgia, warehouse with a different purpose in mind.
Carnival Cruise Line, in partnership with Dr. Seuss Enterprises, brought some holiday cheer to kids at the Medical University of South Carolina Children's Hospital in Charleston and The Ronald McDonald House in Baltimore, hosting fun-filled "Merry Grinchmas" celebrations with appearances from The Grinch and more.
Honda Canada’s “One Honda. One Tree.” campaign began with the modest goal of planting a tree to represent every Honda ATV or piece of lawn and garden equipment sold during a specific period. The purpose of the program is to help counteract forest fragmentation.
Time Warner Cable celebrated its first “Together We Can” Week of Service in San Diego this November. Our week-long community service initiative furthered the company's vision to create and foster deeper partnerships between our Time Warner Cable employees and the communities we live in and serve.
Marking International Anti-Corruption Day, the 17th Working Group of the 10th Principle against Corruption and International Anti-Corruption Conference was held on 8-9 December in Nairobi, Kenya. Organized in collaboration with the Global Compact Network Kenya and Safaricom Ltd., the event convened over 400 high-level representatives from the private sector, Government, international organizations, civil society and the media to discuss the role of the private sector in integrity and transparency.
Approximately 260 FCA US Motor Citizen volunteers contributed nearly 2,000 hours of service over the past seven months to complete a new for Carol Richards.The build, which kicked off in April, was part of a collaborative partnership between Habitat for Humanity Detroit and the FCA Foundation to build a safe, affordable home for a working family in need.
Caterpillar Inc. (NYSE: CAT) employees and retirees together with the Caterpillar Foundation have pledged more than $13 million to the United Way agencies across the United States as part of its 2015-2016 campaign. This record amount includes a dollar-for-dollar matching grant from the Caterpillar Foundation. The United Way has been Caterpillar’s only annual solicitation for funds to its employees and retirees for more than 60 years.
Points of Light announced today that Detroit has been named host city for the 2016 Points of Light Conference on Volunteering and Service, which will be held at the Cobo Center June 27-29, 2016. Points of Light is currently calling for proposals for thought-leading and innovative workshops as part of the annual Conference.
Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts. Companies and nonprofits are moving beyond the shopping transaction and engaging consumers to spread even more good cheer with digital activations.
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