Responsible Production & the Circular Economy

As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie. The newest example has taken to dating apps – interjecting to educate consumers on an important issue while they surf for a date.

How do you reduce the need for 50,000 truck trips a year, avoiding the air emissions equal burning 100,000+ gallons of fuel? Domtar's Hawesville, KY mill found a creative strategy to do just that.

HPRC got a nice shout-out in a recent Packaging Digest piece about Bella the Bride, a traveling display jointly put on by DuPont and Beacon Converters that features a wedding gown made of discarded Tyvek meant to encourage conversations about reuse of healthcare plastics. The gown was created by artist and environmental educator Nancy Judd.

In its 2016 Global Responsibility Report released in April, Walmart reported that they successfully reduced usage of 10 priority chemicals in home and personal care products by 95%.

World Wildlife Fund (WWF) is using Global Tiger Day today to call on governments across Asia to investigate all tiger breeding centers and close any operations involved in the illegal tiger trade. WWF is also calling on the US to do more to address its own large captive tiger population.

Owens Corning (NYSE: OC) announced significant progress in reducing its environmental footprint and increasing the handprint efforts that advance its positive impact around the world. The company released these results today in its tenth annual sustainability report.

Companies can utilize Conflict Minerals Reporting as an opportunity to thoroughly investigate their supply chains, create value-sharing and mitigate risk by getting to know their suppliers throughout the supply chain.

Trucks equipped with electric pantographs are traveling a public road for the first time. Siemens has installed an overhead line for electric and hybrid trucks in Sweden.

California, the nation’s most populous state, votes again this Fall on the legalization of marijuana.