Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit.
It’s no secret that Earth’s natural resources are diminishing at an increasing rate. According to the Global Footprint Network’s estimate, human demand on our planet’s ecosystems is projected to exceed what nature can regenerate by about 75 percent in the next three years. Considering we only have one Earth, we need to reinvent how we use its resources before it’s too late.
Through an automotive industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights. The company will develop a set of purchasing requirements, with the intent that the entire automotive industry will join in the movement and together help transform the rubber supply chain.