Media & Communications

The Swoosh Heard ‘Round the World

Taking a knee made Nike stand up.

As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

Enter Nike and Colin Kaepernick, with a contentious new campaign and profound tagline: “Believe in something. Even if it means sacrificing everything.” As swooshes burn, #boycottnike takes over social feeds, memes proliferate, and thought pieces ignite conversation, one might wonder: Why, Nike, why?

Volunteering & Community

FCA Community: Detroit Youth Taught Lawn Care and Life-Long Lessons

Eric Miller’s job brought him to Detroit in 2012, but he brought more to the city than just his family.

Launched in 2013, The Lawn Academy provides Detroit-area boys and girls, ages 11-19, a six-week college immersion program in partnership with Wayne County Community College District (WCCCD).

Philanthropy

JetBlue Celebrates Puerto Rico and Supports Tourism to the Island with Its Newest Livery: Bluericua

JetBlue, Puerto Rico’s largest airline, has unveiled its latest special livery, which is dedicated to “La Isla del Encanto.” The Airbus 320 aircraft – tail N779JB - is named “Bluericua,” blending JetBlue’s brand with the affectionate name for people of Puerto Rican descent. This custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.

“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s executive vice president of commercial and planning.

Responsible Production & the Circular Economy

‘Strawberry Fair’ Across P&O Cruises Fleet Joins Guests in Standing Behind Local Strawberry Producers

As Australia’s homegrown cruise line and a major purchaser of Australian strawberries, P&O Cruises is joining guests in backing Australia’s strawberry producers during the current challenging period. A special ‘strawberry fair’ is being held across all five ships in the P&O fleet this weekend with guests having the choice of a wide selection of strawberry desserts on display in the Sugar Bar in the ships’ Pantry food outlet.

Philanthropy

Companies Step up Support in Wake of Hurricane Florence

Here’s a roundup of companies that took a distinctive approach to Hurricane Florence relief:

Corporate Responsibility

Blackbaud’s CMO Catherine LaCour Reflects on Blackbaud’s Sustainable Development Goals Commitments

Read about how Blackbaud is supporting the SDGs through technology, partnership, thought leadership and CSR efforts.

Philanthropy

Smithfield Foods Supports Hurricane Florence Disaster-Relief Efforts in North Carolina

Following historic flooding and devastation in North Carolina in the wake of Hurricane Florence, Smithfield Foods, Inc. is donating 480,000 servings of protein through its Helping Hungry Homes® initiative to two local food banks and has committed $100,000 to the American Red Cross to support ongoing disaster-relief and recovery efforts in the state.

Media & Communications

Pro Bono Perspectives Podcast: Episode 2 - Gary Levante, Berkshire Bank

We are thrilled to welcome Gary Levante, Vice President of Corporate Responsibility at Berkshire Bank to Pro Bono Perspectives. Gary leads community engagement and sustainability for Berkshire Bank and under his leadership, Berkshire has earned more than two dozen accolades for its work, recently highlighted by a 100% participation rate in its corporate volunteer program.

Philanthropy

AEG Raises More Than $60,000 for Pediatric Cancer Research at Children’s Hospital Los Angeles Through Company-Sponsored Nautica Malibu Triathlon Team

In a combined effort to advance its employees’ health and well-being and continue its longstanding support of Children’s Hospital Los Angeles (CHLA), AEG – the world’s leading sports and live entertainment company – raised more than $60,000 for CHLA through its involvement with the Nautica Malibu Triathlon on Sunday, Sept. 16 in Malibu, Calif.

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