A coalition of four leading sustainability organizations today announced the launch of an initiative to develop the first standardized guidance for assessing and managing corporate value chain water risk.
Homelessness is an outcome of severe and growing economic inequality, with factors such as slow wage growth, downsizing of some industries, or skyrocketing rents. Anyone is at risk of becoming homeless: your neighbor; your colleague; your friend. While treating homelessness is helpful, Cisco believes that solving homelessness is our responsibility.
AEG’s LA Galaxy will host their sixth annual Pride Night, one of the longest-running Pride Nights in professional sports, on Sunday, June 2 at 7:30 p.m. PT when the club hosts New England Revolution at Dignity Health Sports Park in a match presented by Spectrum SportsNet. The Galaxy will partner with the Los Angeles LGBT Center, the world’s largest LGBT organization, as part of its 50th anniversary celebration.
A month ago, Paris hosted the first European Sustainable Brands conference during a volatile time for the region; the grassroots Gilets Jaunes (Yellow Vests) movement protesting high taxes and economic inequality in the French capital, young people from the Youth Strike 4 Climate movement organizing protests in various UK cities and the disastrous fire at Notre Dame cathedral bringing modern philanthropy back to the debate table. With over 3,000 attendees representing a mix of entrepreneurs, start-ups, non-profits, and brand managers of large companies, it was an inspiring and refreshing experience.
Following up on the previous release on The Village track at the 6th International Reporting 3.0 Conference, this release focuses on laying out the second track, The Journey. This track is dedicated to the Transformation Journey Program (TJP) that took place over the past half-year at ING in Amsterdam, John Hancock / Manulife in Boston, and Erasmus University in Rotterdam, with a 2-day workshop on each of the following four phases: The Basecamp, Planning the Route, The Climb, and The Mountain Top. Participants from high-impact organizations in all of these Programs will share their experiences, particularly elaborating on specific pilot implementations of transformational practices, programs, and policies.
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.
On May 15 in Orlando, Florida, Aflac took home a Gold REGGIE Award from the Association of National Advertisers in the ANA Center for Brand Purpose category. The award entry focused on their childhood cancer campaign initiatives in 2018, largely supported by My Special Aflac Duck®. Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.
Sustainable Brands recently revealed the full programming and schedule for the Innovation Expo at SB’19 Detroit, running June 3-6 at Cobo Center in downtown Detroit. The Innovation Expo will be the focal point for networking, collaboration and co-creation at the conference. Nearly 2,500 brand, marketing and sustainability professionals will be in attendance with open eyes towards the breakthrough ideas and technological advances shaping the future of sustainable innovation.
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