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Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it becomes a feeling. We can’t see it, and sometimes we can’t even articulate it, but we know it...
 
Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even armed with a bullhorn or a bully pulpit, it could be difficult to amplify a message to the masses. Yet, today a voice can carry. Social media...
 
Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is,...
 
Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear: Purpose is here to stay. This research confirms that delivering value to all stakeholders, not just shareholders, is not simply an aspirational idea for a...
 
The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact has fundamentally altered business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing...
 

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