Porter Novelli

Corporate Social Responsibility (CSR), Sustainability and Cause News & Media

Porter Novelli

Videos

VIDEO: How are Millennials Giving to Causes They Care About?

VIDEO: What Motivates Millennials to Participate in Online Giving?

VIDEO: Meet the Millennials: 2015 Cone Communications Millennial CSR Study

Connecting Consumers to the Environment

CSR Roundtable Sponsored by Cone Communications

Global Consumers Voice Demand for Greater Corporate Responsibility

Americans Value Honesty Over Perfection In Environmental Marketing

Consumers Prepared to Give Big This Holiday Season with Companies' Help

New FTC Environmental Marketing Guidelines – Cone's First Impressions…

Moms Most Active Cause Consumers: 2010 Cone Cause Evolution Study

Even As Cause Marketing Grows, 83 Percent of Consumers Still Want To See More

Cone Recognized as Leader in Sustainability Communications

Campaigns

2021 Porter Novelli Business & Social Justice Study

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.For some companies, change had been brewing for...

The Porter Novelli Purpose Tracker

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is,...

2018 Cone/Porter Novelli Purpose Study

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing...

Purpose Perception: Porter Novelli’s Implicit Association Study

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it becomes a feeling. We can’t see it, and sometimes we can’t even articulate it, but we know it...

2021 Porter Novelli Business of Cancel Culture Study

Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even armed with a bullhorn or a bully pulpit, it could be difficult to amplify a message to the masses. Yet, today a voice can carry. Social media...