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Purpose Perception: Porter Novelli’s Implicit Association Study
Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with a brand that it becomes a feeling. We can’t see it, and sometimes we can’t even articulate it, but we know it...
 
2021 Porter Novelli Business of Cancel Culture Study
Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or, floundered before reaching too many ears. Even armed with a bullhorn or a bully pulpit, it could be difficult to amplify a message to the masses. Yet, today a voice can carry. Social media...
 
The Porter Novelli Purpose Tracker
Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is,...
 
Porter Novelli Executive Purpose Study
Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear: Purpose is here to stay. This research confirms that delivering value to all stakeholders, not just shareholders, is not simply an aspirational idea for a...
 
Porter Novelli Purpose Summit: The Era of Stakeholder- Centered Businiess
The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact has fundamentally altered business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing...
 

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Porter Novelli is a global purpose communication consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. Porter Novelli is a part of the Omnicom Public Relations Group.About Omnicom Public Relations Group. 

 
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