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This fourth installment in Porter Novelli’s Focus series explores American perceptions on business responsibility to solve for the climate crisis – and how individuals are willing to support companies that lead with action.
2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.For some companies, change had been brewing for...
This research shows that companies can and should speak up on domestic political issues but must be ready for the ramifications – good and bad.
Although many elements of our world have been shaken to the core in 2020, the 2020 Porter Novelli Executive Purpose Study makes one thing clear: Purpose is here to stay. This research confirms that delivering value to all stakeholders, not just shareholders, is not simply an aspirational idea for a...
Gen Zers are motivated by action. They’re willing to do their homework and may be slightly less willing to forgive a misstep. And as this generation moves into the workforce, they are strongly considering a company’s approach to social justice and are even willing to leave a current job...
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