Timo Schmidt-Eisenhart (Timberland): "The 'Boom' of Sneakers Is Not a Trend, but a Phenomenon."

Timo Schmidt-Eisenhart (Timberland): "The 'Boom' of Sneakers Is Not a Trend, but a Phenomenon."

The President of Timberland in Europe, the Middle East and Africa believes that to re-seduce new generations, fashion companies must make a firm commitment to sustainability, given that young people are informed about it on the Internet.
Image courtesy of MDS

Image courtesy of MDS

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"We are focusing on #sustainability and on the reuse of fabrics, which is probably the last factor of sustainability" - Learn about the issues that affect fashion from Timo Schmidt-Eisenhart, president of @Timberland for Emea http://bit.ly/2Zi04Ox
Thursday, June 20, 2019 - 2:00pm

By Arturo Juárez

Timo Schmidt-Eisenhart is, since 2013, the president of Timberland for Emea (Europe, the Middle East and Africa). The German executive also worked for another brand of VF Corporation, The North Face, where he was the general manager of the brand for Europe for three years. His career, however, began in the US giant Nike, where he was in charge of different sales executive departments for seven years. Schmidt-Eisenhart has spoken about issues that affect fashion and the future of the sector at the inauguration of the new VF Corporation building in the heart of the city of London.

Click here to read the full Q & A on MDS