Sustainable Brands ’10 Unveils Cutting-Edge Programming – Final Program Announced in Four-Part Framework: Observe, Redesign, Measure and Communicate

Sustainable Brands ’10 Unveils Cutting-Edge Programming – Final Program Announced in Four-Part Framework: Observe, Redesign, Measure and Communicate

Demonstrating The Power of AND Across Industries and Operational Initiatives, Visionaries and Leaders To Offer Latest Innovations, Breakthrough Results and Emerging Best Practices
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Sustainable Brands ’10 Unveils Cutting-Edge Programming in 4-Part Framewor:Observe, Redesign, Measure & Communication
Wednesday, May 5, 2010 - 9:00am

CONTENT: Press Release

(3BLMedia/theCSRfeed) BURLINGAME, Calif. -  May 5, 2010 - Sustainable Life Media today announced its full Sustainable Brands ’10 conference schedule and unveiled confirmed speakers for each of the four distinct tracks: Observe, Redesign, Measure and Communicate. The lineup will be presented within the “The Power of AND” conceptual framework, which will inform business strategy, product design and communications. The conference’s “Power of AND” theme moves beyond an "either/or" mentality to a new way of solving the increasingly complex business and environmental challenges faced by companies today. 

The opening program (Monday, June 7) kicks off the conference with a compelling welcome reception featuring Bill Marquard speaking on “How to Get A Better Seat at the Corporate Table: Finding the ‘And’ in Profit and Responsibility;”Dr. Robert Epstein presenting“Turning One AND One into Three: Making Creative Connections That Count;” and Eric Park of Ziba Design revealing “Re-Capturing the American Dream: Calling on Sustainable Brands to Change The Course of the Future.”
The first full day of the conference (Tuesday, June 8) explores Observe topics with Annie Longsworth of Cohn & Wolfe presenting “Green Brands Five Year Trend Lines,” Hazel Henderson on “Re-Defining Success,” and Henry Chesbrough from UC Berkeley exploring the value of “Open Innovation.” Peter Senge and Ben Packard will also showcase Starbucks AND Recycling the Cup.   Breakouts and other sessions will continue exploring recent trends, hot spots of innovation, first mover collaborations and other compelling content that frames the challenges and opportunities facing sustainable brands.
Day two of the conference gives attendees a look at Redesign with an emphasis on disruptive and effective innovation in business models, operations, supply chain, finance and manufacturing. Phil Berry will discuss “Building Brands, One Factory at a Time;” John Viera from the Ford Motor Co. will provide an up-close look at “Ford’s Road to Sustainability;” Summer Rayne Oakes will present “Innovations in Fashion/Interior Design;” and Kirsi Sormunen from Nokia will discuss efforts in “Influencing Consumer Choice Toward Sustainable Consumption.” Afternoon breakouts will continue with presentations on recent breakthroughs in packaging, transportation, travel, building and product development.
Communicate plenary and breakout sessions comprise the conference’s closing day by showcasing the stories and campaigns that are attracting loyalists, driving change and building brands. Dorothy Mackenzie will showcase companies who are “Connecting Sustainability with Quality Modernity and Innovation,” while Mike Harrison reveals the back story for Timberland’s Earthkeepers brand and Bob Gilbreath opines on “Marketing with Meaning.” Afternoon sessions will provide attendees with a wide variety of case studies, campaigns and tactical approaches for successful communication.
In addition to the comprehensive program, Sustainable Brands ’10 will link more than 750 brand leaders and executives from organizations leading sustainable innovation in a powerful community of change makers. From the recently announced Connext online community tool to the multitude of interactive at-conference interactions, SB’10 is designed to facilitate and create connections among the global Sustainable Brands community.
Sustainable Life Media now offers companies and individuals the option of year-long Corporate or Professional memberships to maximize the value they receive from participating at in-person events and provide them access to a growing online archive of sustainable business education. For more information on memberships that include seats at SB’10, visit
About Sustainable Brands Conference
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions provide inspiration, techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. Registration is open and seating is limited:
About Sustainable Life Media
Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, and the flagship Sustainable Brands conference. SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: To subscribe to SLM Newsletters for free, please visit