Always and Walmart released a video as part of their campaign that features girls playing sports. The image was retrieved from its video on Jan. 6, 2021.
Procter & Gamble's feminine care brand Always launched a campaign with Walmart this week to urge people to help girls stay in sports as part of their personal growth. The #KeepHerPlaying effort seeks to raise awareness about the benefits of participating in athletic activities while raising money for the Women's Sports Foundation, per an announcement.