New Video: Cadillac Funds Starlight Children's Foundation Pilot Tablet Program

New Video: Cadillac Funds Starlight Children's Foundation Pilot Tablet Program

Cadillac's WellnessAd advertising with CBS EcoMedia now helping young patients at six of Philadelphia's leading Children's Hospitals
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See all project video vignettes on @EcoMedia YouTube channel & discover how they've revolutionized advertising
Monday, April 22, 2013 - 12:45pm

CAMPAIGN: WellnessAd

CONTENT: Multimedia with summary

In this just released video update learn how Cadillac's WellnessAd advertising through CBS EcoMedia is impacting over 22,000 pediatric patients a year at six different Philadelpia-area hospitals.

The Cadillac-funded tablets feature on-demand Starlight digital educational programming and distractive entertainment. In addition, the program provides access to Starbright World, Starlight's premier online social network for teens with chronic and life-threatening medical conditions, and their siblings. Teens are able to connect with other teens that are at home or in the hospital.

Patients and their families are now able to use the tablets to stay in communication with other relatives, friends and loved ones while receiving treatment. The tablets may also be utilized by young patients to enjoy the conveniences of modern technology, allowing them to keep up with their studies, follow their favorite sports teams and enjoy movies, television shows and online games.

The Starlight Tablet pilot program funded by Cadillac has been so successful plans call for expanding it around the USA moving forward.

Click here to visit EcoMedia's YouTube channel and discover how they've revolutionized advertising.