NH Liquor Commission & Jack Daniel’s Share How to Celebrate Responsibly This Holiday Season

NH Liquor Commission & Jack Daniel’s Share How to Celebrate Responsibly This Holiday Season

Award-winning collaboration provides NHLC consumers tips for entertaining responsibly, along with festive cocktail and alcohol-free drink recipes
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Thursday, December 8, 2016 - 2:45pm

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release

CONCORD, N.H., December 8, 2016 /3BL Media/ – The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are offering tips and techniques to emphasize safe and responsible alcohol consumption specifically for the 2016 holiday season. The award-winning Live Free & Host Responsibly campaign offers holiday-themed food and drink recipes, along with responsible entertaining techniques and videos that can be found at www.LiquorandWineOutlets.com/responsibility.

“Encouraging responsible alcohol consumption is a major priority for the New Hampshire Liquor Commission, and with the support of Jack Daniel’s, the Live Free & Host Responsibly campaign has allowed us to continuously deliver this important message in a fun and interactive way,” said NHLC Chairman Joseph Mollica. “As our customers begin to plan festivities around the holidays, we want to provide some simple yet proven practices for enjoying a safe and responsible holiday season with loved ones.”

NHLC and Jack Daniel’s are offering tips for at-home entertaining, which begins with “decking the halls” with snacks and water. Offering a wide assortment of alcohol-free drinks, providing plenty of food, planning safe transportation and setting the right example as a host are some of the suggestions offered to ensure a successful, fun and safe experience. In addition, NH Liquor & Wine Outlet customers can download festive recipes, including a warming ‘Jack’s Holiday Crantini’ made with Jack Daniel’s Tennessee Whiskey or a ‘Jack-Free’ version without alcohol. Both drinks pair nicely with the savory and historic Henry Bain Sauce. Henry Bain was one of the first employees and eventually maître d’ at the Pendennis Club in Louisville Kentucky, which was founded in 1881. Bain is credited with creating his namesake sauce that pairs with meat and local game animals served during holiday gatherings.

“Responsible alcohol consumption is important year-round, but especially important to emphasize during the holiday season,” said Taylor Amerman, North American Region Responsibility Manager for Brown-Forman, parent company of Jack Daniel’s. “These tips and recipes provided by the Live Free & Host Responsibly campaign will ensure NH Liquor & Wine Outlet customers and their guests have a safe and festive holiday.”

In addition to tips for responsible hosting, an instructional video teaches viewers how to prepare the holiday food and drink recipes. The video features Tim Laird, America’s Chief Entertaining Officer for Brown-Forman, one of the largest American-owned spirits and wine companies. Laird is an authority on wines and spirits with more than 20 years of experience in the hospitality industry. A connoisseur of fine wines, spirits and champagnes, Laird is also a gourmet chef and master at entertaining. He makes hundreds of appearances each year on radio and television programs and has appeared on The Today Show, The CBS Early Show, Fox & Friends, The Tonight Show; ABC World News Now and the CNN, FOX News and CNBC networks.

To access holiday hosting tips and recipes, and all Live Free & Host Responsibly resources, please visit NHLC’s responsibility web page at www.LiquorandWineOutlets.com/responsibility.

About the New Hampshire Liquor Commission
The New Hampshire Liquor Commission (NHLC) operates 79 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC set an all-time sales record in Fiscal Year 2016, generating $678.4 million in gross sales, an increase of $36.3 million – or 5.65% – over the previous fiscal year. Total liquor net profits reached $159 million, of which $156 million was transferred to the New Hampshire General Fund, which is used to fund programs including education, health and social services, transportation and natural resource protection, and $3 million was transferred to New Hampshire’s Alcohol Fund, which utilizes a percentage of NHLC profits to fund addiction treatment and prevention programs. 

Visit www.LiquorandWineOutlets.com to locate a store, search for product availability, learn about monthly sales, review wine tasting schedules, and sign up to receive significant savings with monthly Email Extras.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire and Jack Daniel’s Country Cocktails.

About Brown-Forman
Louisville, Kentucky-based Brown-Forman is a diversified producer of fine wine and spirits. The company was founded in 1870 by George Garvin Brown. His original brand, Old Forester Kentucky Straight Bourbon Whisky, was America's first bottled bourbon and remains one of Brown-Forman's finest brands today. One of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, Brown-Forman sells its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 25 brands in its portfolio of wines and spirits.