Consumer Branded Programs & Campaigns

At Brown-Forman, brand-building is our passion. Each of our brands is vital to our company's success and holds a unique place in the heart of our consumers. Below are some examples, stories, and updates of how our 20+ brands engage consumers in sustainability, responsibility, and cause-related areas:

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Media & Communications

NH Liquor Commission & Jack Daniel’s Encourage Customers to Celebrate Responsibly This Holiday Season
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are encouraging responsible alcohol consumption and service during the 2017 holiday season through their award-winning Live Free & Host Responsibly campaign.

Media & Communications

Jack Daniel's and the Armed Services YMCA Kick Off Seventh Year of "Operation Ride Home"
For the seventh year, the Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) have kicked off their “Operation Ride Home” campaign that provides financial assistance to active duty junior-enlisted military and their families to travel from their place of military service to “home” for the holidays.

Media & Communications

Dryver Partners With Korbel California Champagne to Provide 2,018 Free Designated Drivers During the Holiday Season
Dryver, the nation’s largest personal driver service for both individuals and businesses, today announced its partnership with Korbel California Champagne to help everyone have a safe holiday season by offering 2,018 free designated drivers during the month of December.

Media & Communications

NH Liquor Commission & Jack Daniel’s to Launch Third Annual Live Free & Host Responsibly Campaign
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are teaming up for the third straight year on the award-winning Live Free & Host Responsibly campaign, which encourages responsible alcohol service and consumption.

Events, Media & Communications

Department of Liquor Control Promotes Discounts for Designated Driving and Taxi Program
In an effort to help prevent drunk driving in Montgomery County, the Montgomery County Department of Liquor Control (DLC) is partnering with a local transportation service, Dryver, to offer $20 gift cards towards a designated driver this holiday season and $5 off the first ten Lyft rides used.

Events, Media & Communications

Brown-Forman Partners with Transportation Companies for Safe Rides
To help everyone have a safe holiday season, Brown-Forman is once again teaming up with local transportation companies to encourage people to plan ahead and keep drunk drivers off of the roads. This is the fifth consecutive year that Brown-Forman has helped offer safe rides home through this program.

Events, Media & Communications

NH Liquor Commission & Jack Daniel’s Share How to Celebrate Responsibly This Holiday Season
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are offering tips and techniques to emphasize safe and responsible alcohol consumption specifically for the 2016 holiday season. The award-winning Live Free & Host Responsibly campaign offers holiday-themed food and drink recipes, along with responsible entertaining techniques and videos that can be found at www.LiquorandWineOutlets.com/responsibility.

Events, Media & Communications

Hawks Intro New Gentleman Jack/Uber Pickup Zone for Ride-Sharing Fans
The Atlanta Hawks, Uber, and Gentleman Jack, have joined together to create the ultimate fan experience from courtside to curbside with a co-branded pick-up area for games and other events at Philips Arena.

Health & Healthcare

Jack Daniel's and the Armed Services YMCA Kick Off Sixth Year of "Operation Ride Home"
The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) today announced the sixth year of the “Operation Ride Home” campaign that assists active duty junior-enlisted military and their families to travel from their place of military service back home during the holidays.

Events, Media & Communications

Early Times® Kentucky Whisky Raises Awareness and Support for Veterans Suffering from Military Service Trauma with Film Documentary
“Life after combat isn’t easy, but it can still be really good” is one message the new documentary “Reinforcements” delivers to U.S. military veterans suffering from Post-Traumatic Stress Disorder (PTSD).

More from Brown-Forman Corporation

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  5. Partners in Responsibility: 2015-2016 Corporate Responsibility Report
    Brown-Forman has published its fifth corporate responsibility report, covering the company’s performance, progress, and challenges in the areas of...

  6. 2013-2014 Corporate Responsibility Report
    Communications highlighting Brown-Forman's global approach to corporate responsibility. To showcase the importance of responsibility across our...

  7. Enriching The Experience of Life: Corporate Responsibility Report 2011-2012
    Brown-Forman’s highest purpose is to enrich the experience of life. We believe we can only achieve this by being responsible in everything we do. This...