First Glass Partnership at Kronenbourg

First Glass Partnership at Kronenbourg

We are proud to announce the Cradle to Cradle Bronze Certification of the 25 cl Kronenbourg 1664 bottle, made with I-O in France.

Summary

“This success has reinforced our belief in the sustainable qualities of glass packaging.”  

      ~Tim Neil, Director of Environment Health & Safety, O-I Europe

 

Monday, February 20, 2017 - 2:10pm

CONTENT: Multimedia with summary

Carlsberg Case Stories | Sustainability in Action

The Kronenbourg 1664 bottle can be returned, reused and the glass can be recycled.

Meeting our goal ahead of plan!
Our three- year goal to 2017 was to obtain Cradle-to-Cradle® certification for three different types of packaging. In 2015, we achieved certification of the Rexam (now Ball Corporation) beverage can, which is used for our Somersby and Carlsberg brands.  With the certification of the 25 cl Kronenbourg 1664 bottle in 2016, we have met our target a year ahead of schedule.

First glass beverage pack to achieve certification
This is the first time global validation has been given to a glass beverage pack. Certification was granted because the raw materials used in the manufacture of Kronenbourg 1664 glass bottles are safe and abundant. Some bottles can be returned and reused, and, in the case of the 1664 bottle, the glass can also be recycled. Drawing on our experience with O-I, we hope to obtain further certifications in the coming years.

Carlsberg Circular Community
Launched in 2014, the Carlsberg Circular Community is a joint venture between the Carlsberg Group and selected partners. Together, we strive to create a circular, zero-waste economy using the Cradle-to-Cradle®framework when developing and marketing new products.  The CCC now has nine partners.

In cooperation with these partners, we will continue to drive improvements across the supply chain. Besides innovating in manufacturing and container design, we are now also looking to engage with consumers on glass recycling and to work with municipalities on developing glass collection infrastructure.

 

CATEGORY: Environment