Chambord Announce Partnership with the Iconic Designer Betsey Johnson and Fashion Targets Breast Cancer During Ocotober
‘Pink Your Drink’ Fundraising Effort Becomes Chic, Stylish and Fun with New Elements for 2011
(3BL Media / theCSRfeed) August 31, 2011 - Chambord® Liqueur is partnering with the ever fashionable icon of style, Betsey Johnson, for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities. As a breast cancer survivor, Johnson has partnered with Chambord in the past.
As part of the partnership, Chambord will host ‘Cocktails and Cupcakes’ at twenty Betsey Johnson boutiques on October 1. These mini celebrations will support Betsey’s limited edition line of breast cancer awareness products, which will raise funds for Fashion Targets Breast Cancer (FTBC).
“I can’t wait to pink my drink with Chambord and all my pink ladies to support FTBC! XOX Betsey”
“Betsey Johnson is the perfect fit for Chambord’s ‘Pink Your Drink’ activities as she’s an outstanding woman and breast cancer advocate. We, along with her customers, adore her as there’s always a flirty, fun factor that follows Betsey wherever she goes,” says Laura Webb, Chambord brand director. “It’s great to once again be able to work with her and help raise awareness for this great cause.”
“Pink Your Drink” Campaign At A Glance: In addition to the ‘Cocktails and Cupcakes’ events, Chambord will take part in a myriad of special events throughout October that support breast cancer awareness, including:
v
Digital Recognition Cards: By going to facebook.com/chambordliqueur from October 1 – 31 consumers can submit their own digital recognition card, honoring a loved one affected by breast cancer. With each submission, Chambord will make a donation to FTBC.
v
Partnership with Evite: Consumers can link to Chamboronline.com and get recipes and entertaining tips to host their own ‘Cocktails and Cupcakes’ parties while supporting FTBC.
v
Promotions featuring Chambord and Pink Your Drink Cocktails will be hosted in upscale hotels, restaurants and lounges throughout the country to increase awareness of breast cancer and raise funds for FTBC.
v
Girls Weekend with Betsey: Consumers can enter for a chance to win a weekend in NYC with three of their best girl friends and spend an evening with Betsey Johnson herself by going to facebook.com/chambordliqueur from October 1 – 31.
v
For an up-to-date schedule of activities visit Chambord Liqueur at www.chambordonline.com or visit us on Facebook at facebook.com/chambordliqueur.
About Chambord®:
Chambord® Black Raspberry Liqueur is an infusion of the world’s finest raspberries, blackberries and the exotic flavors of black raspberries, black currant, Madagascar vanilla and cognac. Chambord Flavored Vodka is the result of fine ingredients and a delicate process that forms a perfect balance of premium quality French vodka and extraordinary black raspberry flavor. As part of Chambord’s ongoing support of breast cancer through its ‘Pink Your Drink’ program, it has raised more than $188,000 for breast cancer charities to date.
About Betsey Johnson:
New York designer Betsey Johnson started her label in 1978. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for over 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, outerwear and a fragrance. Today there are over sixty-five Betsey Johnson stores worldwide as well as an established wholesale business in international markets. For store locations or product information, please visit www.betseyjohnson.com.
About CFDA - Fashion Targets Breast Cancer:
Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally. The Fashion Targets Breast Cancer name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. To date, nearly $50 million has been granted to breast cancer charities worldwide from FTBC campaigns. FTBC campaigns have been produced in Argentina, Australia, Brazil, Canada, Colombia, Cyprus, Greece, Iceland, Ireland, Japan and the United Kingdom. With the proceeds from these worldwide FTBC campaigns, the CFDA Foundation has helped to fund programs that provide access to reliable resources, breast health education, innovative information, and health care. For more information, visit www.cfda.com.
Please Enjoy Chambord Responsibly.
©2011 Chambord Black Raspberry Liqueur, 16.5% – 23% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY.
BFOR16449
