Sustainability Awareness

Sustainability Awareness

Increasing sustainability awareness by highlighting the voices of sustainability - business and civic leaders, experts, teachers, citizens from all walks of life and from across the Web. 

It starts with four editions of SID over two months - a Sustainability Information Diet - addressing the measurement of awareness using Google search numbers and how to address information overload by using online video to answer questions people are asking and to stand out from the crowd or, in Web terms, increase page rankings.

Content from this campaign

Cows and Grasslands, Part II.
On Friday I published a post entitled, Sustainability: Cows, Sage Grouses, and Grasslands. It included reference to a newly released environmental documentary, Cowspiracy: The Sustainability Secret and two video interviews, one with Jeff Goebel...
Jul 28, 2014 2:00 PM ET
Sustainability: Cows, Sage Grouses, and Grasslands
Two disconnected events yesterday and today were linked in my mind to the large, open spaces of the West and the challenges we face in striving for a sustainable future.  The first was spotting this marquee yesterday with "The Sustainability Secret" catching my eye.  The cowspiracy took longer to process. Cowspiracy is a new environmental documentary (...
Jul 25, 2014 4:00 PM ET
Sustainability: Seeking Balance
If you follow my blog posts you know that I often address the question, What Is Sustainability? For me sustainability is bringing into balance the elements of planet, people, and prosperity with an eye to the future generations beginning with our children.   I draw from the the sculpture of Alexander Calder...
Jun 30, 2014 11:00 AM ET
Google Search Results on Sustainability
Four years ago I wrote a post on Google search on the term, sustainability, noting that Wikipedia and the Environmental Protection Agency were top listings on the first page of results followed by research and consulting companies, mostly all business to business (B2B), not consumer (B2C) with the exception of Walmart. Then as now there were no sponsored links. Do a search today and you...
May 30, 2014 4:30 PM ET
The Documentary and Sustainability Awareness
In the last weekend of April I attended the conference, What Is Documentary: Yesterday, Today and Tomorrow at the University of Oregon’s Portland campus organized by Gabriela Martinez and Janet Wasko of the School of Journalism and Communication.  As noted in a previous blog post, it was an extremely interesting two days and three evenings of presentations and film screenings. Best of...
May 6, 2014 10:00 AM ET