Solving the Heavy Content Requirements of Social Media

Solving the Heavy Content Requirements of Social Media

Increasing Sustainability Awareness

Multimedia from this Release

The goal of seeding the Web using social media.

Biggest Obstacles to Effective Use of Social

British Rower and environmental campaigner Roz Savage

Tuesday, September 9, 2014 - 8:45am


A recent study by the folks at Chief Marketer supports my experience with clients when it comes to social media.

The content requirements of social media outpaces even measurement issues as an obstacle to using social media.  On the positive side it's rare these days to find a CEO or Executive Director who does not understand that social media is very relevant to their core audience.

Our search engine to the curated collection of sustainability leaders and citizens,, provides a wealth of quality content for social media.  See how we use our curated video channel on to seed our social media network -  here on LinkedInYouTubeSustainability Advocate blogFacebook, Pinterest, and Twitter using not only the content we create, but more importantly, content we aggregate then curate for relevancy and quality. This is particularly relevant for organizations who invest heavily in events, the source of invaluable content in terms of video from both the sessions as well as interviews at the Conference. It's premium content that needs to be carried well beyond the sponsoring organization's Website in order to impact search rankings and to significantly advance leaders in both thought and action.

We are able to private label this search engine for organizations with a commitment to increasing sustainability awareness, be it for their sustainability initiatives or for an environmental, social, cultural, or economic cause.  As a sub-domain to their Website, the affiliate provides a premier advertising and sponsorship platform, like keyword driven Google, to generate revenues for organizations working towards a sustainable future. Video content emphasizing leadership advances the unfiltered voices of our sustainability leaders and citizens and, practically, the EarthSayers content management system (CMS) manages both the original and aggregated content and is the driver for seeding the Web, increasing awareness, using all channels both social and direct.

A reading of Noam Cohen's article, As Online Video Surges, the .tv Domain Rides the Wave, in the New York Times, supports leveraging the CMS and content of Earthsayers as "," or or as the most effective, efficient, and affordable way to ride this wave for the benefit of environmental, social, cultural, and economic objectives today; to generate income for years to come from sponsors and advertisers who share your goals through their programs, products, events, and initiatives; to begin to seed the Web with relevant and quality content, emphasizing leadership, using both social and direct media; and to be found with top page rankings on Google and YouTube, the top two search engines, on hundreds of keywords our citizens are using to find your content.  Here is the sustainability taxonomy we created as part of our search strategy.

Click here to download a short presentation featuring examples of how one video interview of environmental campaigner Roz Savage for is used to seed the Web - LinkedIn, blog post, YouTube, Vimeo, Facebook, Pinterest and Twitter. 

P.S. Special thanks to friends, colleagues, and those we have added to EarthSayers (over 1,800 of you) who have supported us over the years in seeding the Web with intelligent, intuitive, and motivating voices of sustainability.