The Square Deal

The Square Deal

Ever wonder why a Wendy’s® hamburger is square? Our founder Dave Thomas started Wendy’s in 1969 in Columbus, Ohio with a simple idea. Great food, served hot and fresh, by nice people. And the square thing? That came from his childhood role model, Grandma Minnie, who told him to Never Cut Corners. Dave didn’t have the easiest childhood. He was adopted as a baby and then his adoptive mother died when he was very young. His father remarried three times and often struggled to find a job so the family moved around frequently. Dave found solace and community in restaurants – he recalled being eight years old when he first dreamed of starting a restaurant where “everyone would love my food.” Today, we remain committed to his ideals like Quality is our Recipe® (and we still don’t cut corners), and Do the Right Thing. With his childhood as our example, our signature cause is foster care adoption and finding homes for the hundreds of thousands of children who are waiting in foster care to find their forever families. Interested in hearing more? We’ll use this space to give you The Square Deal™ – our views on food, quality, culture, children’s issues and doing our best to make Dave proud.

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Content from this campaign

Supporting Foster Care Adoption…it’s as Easy as Eating Dinner!
Editors Note: The Square Deal welcomes Liz Geraghty, Vice President of Brand Marketing.  Since joining the Wendy’s family in 2007, Liz has served in a number of marketing and innovation roles, leading the development of several award winning products including the Pretzel Bacon Cheeseburger, Apple Pecan Chicken Salad, and the 4 for $4 Meal Deal. Part of her current role is...
Nov 15, 2016 11:35 AM ET
It’s a Big Deal – National Adoption Month
It’s 6:03 p.m. on Wednesday, October 26. I’m lingering at the office to work on an array of projects (most notably...this blog) and I’m realizing that in less than a week we’ll have turned the calendar over to November. Which, to those of us who favor things that come in square shapes, means it’s a big month. Not only is November the month in which R. David Thomas founded Wendy’s, it’s...
Nov 2, 2016 1:10 PM ET
Wendy’s Wouldn’t Be Wendy’s Without Franchising
If you’ve followed The Square Deal throughout the year, you know that by the end of this year, 95% of Wendy’s U.S. restaurants will be owned by more than 300 franchisees. But what does that mean?  Well, it means we’re so much more than just a big Company.  It means we’re a big family. Each franchisee represents a family who wanted to share Dave Thomas’ dream.  The most...
Oct 31, 2016 8:05 AM ET
How a Frosty Saved My Sons’ Halloween
Editor's Note: The Square Deal welcomes Wal Ozello, Manager of Culture and Communications. A seventeen-year Wendy's veteran, his deep passion for the brand radiates in everything he does. Wal is responsible for sharing Wendy's history, values and culture. His love of all things Wendy’s, especially Frosty treats, is very much a family affair. In this blog, Wal shares a...
Oct 27, 2016 9:25 AM ET
Eating, Living and Working in a Fast Food World
How many times have you rolled out of bed in the morning and said to yourself…you know what, today I’m going to eat incredibly healthy – I’ll do the no-fat, low-cal, no-sodium, only-clean, raw-food, all-protein, no-wine, cleanse-thing. And then 9 AM hits. You walk into your office and right there, starting back at you, are the most gorgeous-looking doughnuts. They look so delicious that...
Oct 24, 2016 8:20 AM ET